William Hill and PandaScore have agreed to a new partnership, with PandaScore providing esports data and odds to William Hill betting products going forward. B2B software provider Sporting Solutions will be responsible for the distribution of PandaScore’s esports services to William Hill. The contract between the two betting powerhouses was signed in the Spring of 2023. The overall goal of this deal is to improve William Hill’s esports offering and betting product with short and long-term plans in the spotlight.
Through this partnership, William Hill plans on offering esports player and team odds on several games. It will do this by utilizing PandaScore’s cutting-edge odds feed across multiple titles including CSGO, Dota 2, and League of Legends.
William Hill’s esports odds from Pandascore
PandaScore currently supplies Ladbrokes, Fandom esports and Betcris has offices in Paris, London and Valletta. The future look bright for William Hill and esports betting with real money. William Hill have the option prolong the partnership with PandaScore, and should the agreement be extended William Hill has the option to request odds feeds for different esports games such as:
- Rocket League
- Call of Duty
- Starcraft 2
We think that esport betting is a promising sector, and it permits us to offer our clients a fun betting experience and at the same time attract an even wider public. To be able to reach this correctly we need to cooperate with a vertical company and PandaScore is perfect for that role. We cannot wait to leverage our odds feed. - Nick Maurice, William Hill’s Sportsbook Global Director.
PandaScore plans to offer a ‘one-stop shop’ for operators such as William Hill and use different features, for example, AI, player props, bet builder plus more.
Our team is very excited to cooperate with a well-known company like William Hill and support them in the process of expanding their esports betting services. The brand is taking their opportunity to grow and our odds feeds are going to help them to reach all of their goals. Esports betting is about to join the mainstream, as a result of which the operators will be able to attract new clients. This is also a great opportunity for us. - Dasha Kirilishina, PandaScore’s Senior Sales Manager.
Thanks to this exciting deal William Hill, a global gambling company with UK roots that was recently acquired by Caesars entertainment in the US in one of the biggest deals the online gambling industry has ever witnessed, will improve its esports betting product. This is all part of William Hills revamp which includes overhauling its public image of being primarily concerned with traditional sports such as football, boxing, and racing.
William Hill’s future digital plans with esports odds
The future of the global William Hill betting brand has been bolstered by news that the established operator will open new digital-only betting shops. William Hill recently opened the doors to its first next-gen betting establishment in the UK town of Leeds that will offer digital products to gamblers. The innovative new project aims to disrupt the classic betting experience with its digital twist.
As William Hill strengthens and modernizes as a global brand to contend with betting sites such as bet365 and Betfred expect big changes and exciting innovations. Future William Hill plans to incorporate esports and digital features into its existing suite of products have been very well received by the markets. All this is designed to greatly increase the entertainment value delivered to William Hill’s gamblers and appeal to a wider demographic.
Browse William Hill odds for CSGO, DOTA 2 esports tournaments plus the eNASCAR Coca-Cola iRacing Series. You can also check out the odds for William Hill’s newest esports offerings online, which are all available in the US, UK, Europe and Australia.